idle-wood co. is an independent design practice led by maxwell george, specializing in visual identities, packaging, and publications for artists and entrepreneurs, restaurants and small businesses, and non-profit organizations.

we value enthusiasm, humor, poetry, anchovies, accidents, nature, funk, soul, and r&b.

say hello@idle-wood.co

Pally Pils. Naming, copy, illustration, and packagaing for Pasta & Provisions’s flagship Italian pilsner.

[2026]

Inday’s Bar & Restaurant. Mascot illustration for Williamsburg’s new Indian staple.

[2026]

Pasta & Provisions. Identity rebrand for Charlotte’s original fresh pasta company, family owned and operated since 1992.

[2025]

The Joy of Making Music. Visual identity and art direction for Lucas Murray’s music production platform and video series.

[2025]

The Best Medicine. Tabloid newspaper and party flyer for photographer Wesley Verhoeve’s portrait project celebrating the English-language comedy scene in Amsterdam. Images courtesy Wesley.

[2025]

“Days Gone By”. Graphics and titles for Midlake’s music video starring James Lance, directed by Taylor McFadden for i play different productions. Featuring handstyle graffiti by Krave.

[2025]

Hump Day Sessions. Icon and monthly flyers for Simon Thomas George’s Wednesday invitational gig in Brooklyn.

[2025]

“Flowers”. Titles and credits for Nathaniel Rateliff and Gregory Alan Isakov’s music video, directed by Taylor McFadden for i play different productions.

[2025]

NYC Wedding. Invitation set and monogram for Jenn and Matt, printed in Queens.

[2025]

Process Workbooks, Vol. 1-4. Ongoing series of digital photography workbooks for Wesley Verhoeve’s PROCESS newsletter and photoclub.

[2024 – ongoing]

i play different. Visual identity and website for the women-owned film production company.

[2025]

“Lovers”. Titles, credits, key art, and neon prop for Taylor McFadden’s debut film centered around a group of old friends and their epynomous local dive. Images courtesy Taylor.

[2024]

NOTICE: Journal Vol. 1. Cover with custom typography for photographer Wesley Verhoeve’s chapbook, inspired by the Amsterdam School.

[2024]

“JUMBOTRON”. Key art for Jack Solomon’s short film.

[2024]

P.P.T.R. Roosters. Identity and apparel for the Prospect Park Touch Rugby club, playing in Brooklyn since 1999.

[2023]

chur. Variable identity for a marketing agency specializing in the outdoor industry, inspired by the founder’s love for rivers. Images courtesy Cooper Lambla.

[2021][CONCEPT]